Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. digital marketing include content marketing, video advertising, email marketing and pay-per-click (PPC) more.
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Types of digital marketing
PPC or Pay-per-click
It's a marketing strategy that will draw paid traffic to your business website. The advertiser will pay the publisher every time their ad has been clicked.
Content Marketing
It's a strategy that allows businesses to bring their customers valuable content instead of pitching those sales about their product. Content marketing focuses on value and creating content that will attract customers.
Video Marketing
Video is the most popular media distributed online. It's an effective marketing content that will bring more customers to your business. You can use video marketing in many ways. You can use it to promote your brand or a product, show behind the scenes of your business, share stories, and testimonials.
Email Marketing
It's one of the oldest forms of digital marketing that has one of the highest ROI. It involves sending out personalized emails to a target audience or previous customers.