Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices is considered digital marketing. Digital marketing also provides access to more data and analytics about your customers, how they navigate the buying cycle, and what […]
Using digital marketing helps you take the guessing out of who your customers are so you can personalize communications and refine targeting. Digital marketing is considerably less expensive than other marketing methods. Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of […]